10 April 2017
5 ways to use Virtual Reality at your Event
Virtual reality was one of the hottest trends for 2016 with over 70% of our event requests including a digital or VR element. As a result, we have invested in our very own VR headsets to allow our clients to use this exciting new technology at a very low cost. But how to use it to get the most out of it? We explore 5 ways to do this…
To ensure we are all on the same page let’s start with the basics – what is virtual reality?
The dictionary definition is: “The computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors”. To break it down it is creating a visual experience with the use of a headset making the user feel as if they are really doing what they see as they are immersed within it.
So how can we use this immersive technology?
1. Demonstrate your product or service
If your product is too large to bring to an event, or you sell a service why not demonstrate what you do within virtual reality? Do you sell Yachts? How about an experience where the potential client is actually driving or on board the yacht. Or if you sell events at a particular venue, maybe for weddings, how about a virtual tour of the venue so the guests can walk around and see what there day may be like. Actually letting potential clients experience products or services beforehand is a great way to really engage them and make the event and your brand a bit more memorable.
2. Make your event stand out
Most people have been to events where they get to enjoy great food and drink, see fantastic entertainment and network with some great people, however, as virtual reality is relatively new, a lot of people have not given it a try. As a result you have something to really engage your guests, entertain them in a new and unique way and let them enjoy the experience. At our Lewis Moody VIP Club we allow guests to do that and whilst surrounded by rugby legends they play the virtual reality game seeing how many passes they can “catch” in one minute. Make the event fun and incorporate a game/quiz/experience that works in harmony with your event but that they won’t forget.
3. Data Capture
Maybe you do not know all guests in attendance at your event. Are attendees able to bring a plus one? A virtual reality game or competition is a great way to capture all guests data at your event (with opt in of course!). It is also a great way to enhance the data you already have. Do you know all of the attendees but would love to know what age your guests are or what interests they have to help inform your next marketing campaign? Add this as a question to start the game and you can really get some ROI out of your event.
4. Host virtual meetings
Maybe you cannot afford a big celebrity to host or attend your event, but you may be able to get them to attend a virtual meeting, or film a short video for you that you could play within the headset. It is a great way to elevate your event or add that touch of glamour – imagine if your guests could ask them questions as if they are stood next to them, that would be something to remember.
Education is usually not the most captivating part of an event, however with virtual reality it now can be. Want to let your guests know how great you are compared to your competitors? Why not give them a behind the scenes tour? Want to show them how to use your product – a how-to demonstration video. You get the idea.
As well as being a great way to make your event memorable it is also fantastic for the marketing team at your event to get the right messaging across. Headsets are completely immersive, impactful, memorable and novel so by incorporating messaging into this unique medium it should really stick in your guest’s minds.