CASE STUDY

AUSTRIAN GRAND PRIX

F1, Canoes and a day trip to Bratislava!

austria

AUSTRIAN GRAND PRIX

Brief

A Formula 1 extravaganza, this incentive was designed to reward 15 hard working dealers with a VIP trip to the Austrian Grand Prix!

Overview

The team flew out from Amsterdam airport, arriving in Austria to a luxury transfer, pre-collected baggage and a welcome from Paragon’s very own event manager.

Only there for the weekend, and with Sunday reserved for the Grand Prix, our client was keen that the trip involved as much site seeing and great cuisine as could be fit in.

After a walk around the town, Paragon sourced and organised a two-hour guided canoe trip down the Danube, which crossed the Slovakian border into Bratislava, where the group enjoyed spectacular views of Devin Castle and the Morava confluence. After a day’s site seeing, the group were treated to a Penthouse welcome dinner, as they enjoyed Michelin-starred cuisine on the 7th floor.

Sunday was the main event: Grand Prix Day! Paragon organised for guests to enjoy the best seats in the house, entering the Red Bull Ring for VIP hospitality in the F1 Champions Club. The facility, which is where press and media are positioned, offer the best views of the race course, includes all-day gourmet food and open-bar AND is hosted by F1 legends throughout the day.

Problems

The Austrian Grand Prix is a highlight of the sporting calendar, and 4 & 5* hotel accommodation in the city is at a premium.

Our Clients also wished to make sure that their guests received VIP treatment whilst at the Grand Prix, but did not want to go down the traditional wrist band or button option.

Solutions

Paragon budgeted for a selection of hotels within a two hour radius, including luxury transfers and an example itinerary with our proposal. This option allowed for the incentive to remain in budget for our clients, whilst also offering more opportunity for site seeing tours (the canoes!) and hotel upgrades.

Paragon designed and delivered fully branded F1 jackets, which guests were able to wear with pride on the race course! These gifts were wrapped and left in hotel rooms, as an additional extra.

Event Stats

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Location

Austria

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Number of Delegates

15

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Event Managers

1

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