CASE STUDY

New Holland

When New Holland came to us with the brief of ‘reward those that make it happen for us’, we knew we needed to pull something special out of the bag.

NEW HOLLAND

Brief

To deliver a VIP incentive trip for the top 50 dealers of New Holland. Having never worked with New Holland before, we worked to understand their brand and their product, so we could see what their culture was all about. We then went about delivering a truly unique incentive trip, which would reward their loyal dealers, and make sure the industry were talking about New Holland for a long time.

Overview

After a number of exploration trips and location pitches, we settled on an activity filled and action packed trip to Nantes, a city on the Loire River in the Upper Brittany region of western France.

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Problems

Building a full VIP experience to reward top product dealers filled with action-packed activities and a truly one-of-a-kind incentive.

Solutions

Our team put together a bespoke VIP trip to Nantes, France with top class activities including a private tailor-made Cabaret Show, driving supercars such as a Ferrari around the Fay de Bretagne Circuit, ride on the World famous Grand Mechanical Elephant & Carrousel des Monde and wine tasting in a private Chateau featuring the owner of the Vineyard.