CASE STUDY

Personal Shopping Experience
INCENTIVE TRAVEL

Paragon created a bespoke luxury London Break for our Clients annual reward scheme, including a personalised shopping experience at Selfridges!

Brief

To deliver a luxurious 2 night break, which rewarded our client’s guests and provided VIP treatment throughout.

Overview

This gorgeous incentive was created for a group 14 guests, all of whom were into their fashion and deserved looking after.

After a leisurely breakfast on the morning of the incentive, guests were picked up from their hotel suites and whisked off to Covent Garden’s Charlotte Tilbury. Here they were treated to a private make-up master class and make over from the professionals, whilst enjoying a glass of Moet champagne.

A private transfer then took them over to London’s most famous department store, Selfridges, where they enjoyed a 3 hour personalised shopping experience. Guests were also furnished with a gift card, allowing them to purchase any items which took their fancy.

The day ended in Covent Garden, where our guests were given VIP status in the legendary Circus restaurant. Here they enjoyed a welcome drink, three course dinner in a private area with front row views and – of course – live entertainment in the form of a glitzy cabaret!

Problems

No car zone outside of Selfridges meant that drop offs for the private transfer would be difficult.

Our clients wished to include a personalised gift within their day trip, but were unsure what to purchase.

Solutions

Paragon arranged for Selfridge’s Duke Street entrance to be specially opened for the guests. This was even more important on the return trip, goodies in hand!

Each guest was given a personalised gift card, which allowed them to purchase items of their choosing within the chosen department store.

Event Stats

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Location

London, UK

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Number of Delegates

14

Style

Luxury

AWARDS

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