CASE STUDY

ZEISS
Incentive Travel

To reward 40 practise owners and their partners in a 9 months sales programme during FY 16/17

two women absailing in south africa

ZEISS

Brief

To reward 40 practise owners and their partners in a 9 months sales programme… our client was looking for once-in-a-lifetime luxury, with all the trimmings!

Overview

Paragon managed all elements of this trip, from choosing the destinations, creating the itineraries, booking the flights, organising the activities and running the trip.

Branding was a big part of this brief – Paragon designed a bespoke website for registration, itinerary building and photo uploads. To ramp up excitement, Paragon also managed a fully branded e-shot campaign, in the 4 months before the event.

This trip was shortlisted for ‘C&ITs Best Incentive Trip of the Year’!

Problems

To deliver a once-in-a-lifetime all inclusive luxury reward travel experience for top the client’s top practise partners

Solutions

This Cape Town luxurious all-inclusive trip was jam packed full of experiences and those all-important brand touchpoints.From penguins at Cape Cod, helicopter tours, Mercedes transfers and driving experiences, abseiling, wine tasting and branded welcome gifts, no expense was spared.

Small little touches made attendees feel unique: a branded airport welcome desk, VIP lounges, pre-departure gifts, branded room keys and a mobile in every hotel room, to make sure guests could check in with loved ones at home.

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Location

Cape Town, South Africa

A once-in-a-lifetime destination with direct flights, stunning scenery, incredible culture and only a one hour flight difference, made this Paragon’s number 1 choice for this incentive.

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Number of Delegates

90

Paragon supported the invitation process, guest management, post-event follow up and all logistics for the 90 guests attending. A welcome gala dinner and series of gourmet restaurants was also delivered!

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Number of Days

4

Paragon managed a pre-event website where guests could build their own bespoke itinerary from a choice of incredible activities – from helicopter rides to abseiling, vineyard tours to private Mercedes!

AWARDS

CIT Awards finalist logo 2017

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