30 October 2019
IBTM – Paragon Speak Out
Paragon are looking forward to addressing friends and colleagues at the IBTM World 2020 conference next month, in the wonderful Barcelona!
The presentation, entitled “The Future of Client Entertainment: Is Corporate Hospitality Dying?” will offer industry professionals an experienced overview of today’s market place, and will offer tips and tricks to using premium hospitality as part of your next event.
Paragon Marketing Manager, Katie Forrest say:
“It’s so important for event planners to understand what hospitality options there are out there, particularly when planning incentive travel or corporate events.
In today’s market, the culture of reward and incentivisation is so tied to the experiential. Everybody wants to offer those ‘once-in-a-lifetime moments’ and there is an expectation that everybody can be a VIP. With budget and time constraints, it can be difficult for agents and in-house event teams to continually offer something that ticks all these boxes…
Using hospitality to attend a sports game or large music concert can be an incredible way to enhance a loyalty scheme, incentive or annual hospitality programme. I’m pleased that Paragon are able to share our expertise, and support the continual evolution of an exciting industry.”
The speakership will take place on Wednesday 20th November in Theatre 1, 1pm – 2pm.
Paragon have been delivering exceptional events and hospitality solutions since 2001. Speak to us today to discover how we can support your event needs.