cape town
3 August 2017

Incentive Travel Destination Guide: Cape Town

Incentive travel is a growing market. As an events agency, we have seen a big increase in enquiries as more clients realise they provide the opportunity to raise sales in a short-period of time, and nurture loyalty amongst employees & associates.

According to C&IT’s Incentive Travel Report 2017, 34% of event planners are seeing an increase in long-haul incentive trips. This is also due to recent security threats and fluctuating exchange rates within European destinations. On the long-haul options the UAE, South Africa, USA and Asian destinations are currently top of the wish list according to the survey.

Two of the incentive trips we have booked for this year are in Berlin and Cape Town. We won this business with a very flexible approach regarding the event programme. Instead of a fixed programme, we offered various options to the attendees who could choose which activity they’d like to attend via a specially designed website. This also means we dealt with triple the amount of suppliers in both cities in order to provide the services promised to the client.

Having visited both Berlin and Cape Town during a recent site visit, they both have a lot to offer as incentive destinations. Berlin is a very historical city which ticks all the boxes when it comes to a short city-break as previously written in this blog. It has easy access from the UK, it offers the capacity to host large groups and luxury options such as 5* restaurants, spas and hotels. Be warned though; there is not much bargaining to be done with Berlin suppliers! They are very effective (as you’d expect) in an operational sense, but not open to negotiation or going beyond requirements to make their client happy. There is very much a “take it or leave it” attitude in the Berlin events industry.

Cape Town, on the other hand, has surprised the whole events team in a very positive way. We already knew they would deliver as a natural beauty destination, but other points cannot be overseen. Read on for our guide to Cape Town as a travel destination.

Top 5 Reasons to visit Cape Town

•    A great range of activities available from cycling tours, abseiling on Table Mountain to wine tasting and fine dining. Something for all abilities and tastes!
•    Outstanding and flexible customer service
•    English speaking country, no language barriers
•    Direct flights from London Heathrow with BA (12hrs flight)
•    Flights can be expensive, but overall great value for money


February is the hottest month in Cape Town with an average temperature of 23°C and the coldest is June at 13°C. The wettest month is July with an average of 100mm of rain. We visited the city in August and the weather was beautiful (for British standards, of course!). The wind can be a killer, but expect sunny cold days alternating with some rainy days.

Winter activities: May to September. August is a common month for maintenance of touristic attractions, so plan well!
Summer activities: October to February. October is said to be a particularly windy month.

Where to Stay

Vineyard – 5 Stars
Victoria & Alfred Hotel – 4 Stars
SunSquare Cape Town Gardens – 4 Stars
City Lodge Hotel Victoria and Alfred Waterfront– 3 Stars


Table Mountain – Hike, Cable Car or Abseiling Challenge
Table Mountain is a must do while in Cape Town. There are a few options to explore around and if you’re feeling brave we recommend the abseiling challenge. A certain level of fitness is required (as you hike back up) and the whole experience takes about 45min to one hour. Bookings for groups are available as well but will take longer.

Winelands Constantia Tour
The wine industry of South Africa dates back to the 17th century and you can learn about its history by visiting the historic Groot Constantia Estate. There is a full array of the valley’s award winning wines and you can do it by car or cycling. Bear in mind that if you’re doing the cycling tour, this requires a certain level of fitness as it takes about 2 hours (with stops for wine tastings in between). You may also take a car and do the tour!

Cape Point and Peninsula Tours
A short drive from the city (about 1.5-2hrs with stops in between), this is also a must do whilst in Cape Town. You’ll be able to see a penguins at Boulders Beach, get a funicular to watch the Atlantic and Pacific Oceans meet in a mesmerising encounter and grab lunch at the Two Oceans Restaurant, but watch out for the baboons!

Best Group Size
Smaller to medium size groups, between 10 to 100 attendees will take the most of this superb city with different types of activities available.

If you are interested in incentive travel for your company please contact us below for more information.
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Written By Tom